Consumers don't see the world in silos. And neither do we.
Our core skills are media planning and
buying. But MediaCom's role has expanded dramatically as new
technologies and changing behavior have opened up a vast array of
new ways to communicate with consumers.
Consumers view content as seamless and
whole, regardless of what device they need to use. So more than
ever, it's crucial that we don't take a siloed attitude to media,
but instead ensure that our clients' campaigns are fully
integrated. We are structured to match this need.
To make sure that we deliver on the
promise to fully integrate our different specialist services into
the work we do for our clients, we have evolved our account teams
into a "Diamond Structure."
Our structure means that each client -
big or small - has constant access to our in-house specialist
units, which include:
- MediaCom Interaction,
one of the world's leading digital interactive marketing
agencies
- MediaCom ROI and Direct
Response, our global direct media agency
- MediaCom Insight, our
consumer insights division
- MediaCom Business
Science, our econometrics and forecasting specialists
- MediaCom ESP, our agency
for communication in entertainment, sponsoring, and events
- MediaCom Content, our
content development and production unit
- MediaCom Sport, which
develops and maximizes sports opportunities