We are MediaCom and we optimize content and
connections to fuel business success.
MediaCom is the "The Content +
Connections Agency," which means we work on behalf of our clients
to leverage their brands' entire system of communications across
paid, owned and earned channels to drive business growth. Our role
includes optimizing each individual channel and the connections
between them. It also includes developing and optimizing the use of
content - defined as any form of consumer messaging - as the fuel
that drives high-performing systems; and understanding and
utilizing data to deliver increased effectiveness and efficiency
across all communications. By auditing clients' communications
systems, MediaCom optimizes, improves and measures their outcomes
across paid, owned and earned.
MediaCom is one of the world's leading
media agencies. We work with some of the biggest and best
advertisers in the world, including Volkswagen, Dell, Subway,
Revlon, Shell and Bayer.
Our work is driven by our unique 20|20
Connections approach, which allows us to create brilliantly
connected communications systems for our clients. 20|20 Connections
is defined by five key principles:
1. We optimize the
SYSTEM, not just the silo.
2. CONTENT is the fuel
for high-performing systems.
3. We plan for OUTCOMES,
not just inputs.
4. We are SOLUTIONS
5. We are ONE