MediaCom RSShttp://www.mediacomusa.comumbracoRSS feed for MediaCom news and blogsenMediaCom USA wins JFAM Media Strategy Awardhttp://www.mediacomusa.com/en/news--insights/news/2012/mediacom-usa-wins-jfam-media-strategy-award.aspxFri, 17 Feb 2012 20:45:45 GMThttp://www.mediacomusa.com/en/news--insights/news/2012/mediacom-usa-wins-jfam-media-strategy-award.aspxSubway Assigns Digital Media to MediaComhttp://www.mediacomusa.com/en/news--insights/news/2012/subway-assigns-digital-media-to-mediacom.aspxFri, 03 Feb 2012 22:24:03 GMThttp://www.mediacomusa.com/en/news--insights/news/2012/subway-assigns-digital-media-to-mediacom.aspxSasha Savic named CEO of MediaCom USAhttp://www.mediacomusa.com/en/news--insights/news/2012/sasha-savic-named-ceo-of-mediacom-usa.aspxThu, 19 Jan 2012 20:50:42 GMThttp://www.mediacomusa.com/en/news--insights/news/2012/sasha-savic-named-ceo-of-mediacom-usa.aspxSay Goodbye to Your Text Lifehttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/say-goodbye-to-your-text-life.aspxThu, 12 Jan 2012 13:58:10 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/say-goodbye-to-your-text-life.aspxSay goodbye to your text life.
The mobile revolution will also drive an explosion in video interaction.
by Robert Fry, Head of Insights, MediaCom APAC]]>Do not let mobile baffle youhttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/do-not-let-mobile-baffle-you.aspxThu, 12 Jan 2012 13:58:09 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/do-not-let-mobile-baffle-you.aspxDo not let mobile baffle you.
Too many advertisers are still failing to engage with mobile.
by Steffen Krabbenhøft, Head of Mobile, MediaCom EMEA]]>Give your brand a sporting chancehttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/give-your-brand-a-sporting-chance.aspxThu, 12 Jan 2012 13:58:09 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/give-your-brand-a-sporting-chance.aspxGive your brand a sporting chance.
Brands can engage with sports successfully if they enhance the consumer experience. Digital tools are key.
by Marcus John, Global Head of Sports, MediaCom Worldwide]]>Time to become device neutralhttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/time-to-become-device-neutral.aspxThu, 12 Jan 2012 13:58:08 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/time-to-become-device-neutral.aspxTime to become device neutral. Digital has become a way of life for more consumers than most marketers realize.
by Chris Pyne, Client Strategy Officer, MediaCom US]]>The Insider # 4 -The consumer editionhttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/the-insider--4--the-consumer-edition.aspxThu, 12 Jan 2012 13:58:07 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2012/01/the-insider--4--the-consumer-edition.aspxThe Insider newsletter January 2012: Responding to The Empowered Consumer ]]>MediaCom wins three Creative Media Awardshttp://www.mediacomusa.com/en/news--insights/news/2011/11/mediacom-wins-three-creative-media-awards.aspxWed, 14 Dec 2011 16:27:24 GMThttp://www.mediacomusa.com/en/news--insights/news/2011/11/mediacom-wins-three-creative-media-awards.aspxRevlon Consolidates Media AOR at MediaComhttp://www.mediacomusa.com/en/news--insights/news/2011/10/revlon-consolidates-media-aor-at-mediacom.aspxMon, 12 Dec 2011 22:21:57 GMThttp://www.mediacomusa.com/en/news--insights/news/2011/10/revlon-consolidates-media-aor-at-mediacom.aspxMediaCom named finalist in eight categories at the 2011 Creative Media Awardshttp://www.mediacomusa.com/en/news--insights/news/2011/10/mediacom-named-finalist-in-eight-categories-at-the-2011-creative-media-awards.aspxWed, 30 Nov 2011 22:36:05 GMThttp://www.mediacomusa.com/en/news--insights/news/2011/10/mediacom-named-finalist-in-eight-categories-at-the-2011-creative-media-awards.aspxMediaCom USA enjoys success at IAB MIXX Awards and ECHO Awardshttp://www.mediacomusa.com/en/news--insights/news/2011/10/mediacom-usa-enjoys-success-at-iab-mixx-awards-and-echo-awards.aspxWed, 30 Nov 2011 22:34:33 GMThttp://www.mediacomusa.com/en/news--insights/news/2011/10/mediacom-usa-enjoys-success-at-iab-mixx-awards-and-echo-awards.aspxWelcome to the age of mass individualizationhttp://www.mediacomusa.com/en/news--insights/blog/2011/9/welcome-to-the-age-of-mass-individualization.aspxMon, 03 Oct 2011 16:57:14 GMThttp://www.mediacomusa.com/en/news--insights/blog/2011/9/welcome-to-the-age-of-mass-individualization.aspxOliver Gertz, Managing Director of MediaCom Interaction EMEA:
Welcome to the age of mass individualization]]>Religion should not be taboo for marketershttp://www.mediacomusa.com/en/news--insights/blog/2011/7/religion-should-not-be-taboo-for-marketers.aspxMon, 03 Oct 2011 16:26:46 GMThttp://www.mediacomusa.com/en/news--insights/blog/2011/7/religion-should-not-be-taboo-for-marketers.aspxMick Mernagh, Chief Insight Officer, MediaCom:
Religion should not be taboo for marketers]]>MediaCom USA Wins at OMMA Awardshttp://www.mediacomusa.com/en/news--insights/news/2011/09/mediacom-usa-wins-at-omma-awards.aspxMon, 03 Oct 2011 15:58:43 GMThttp://www.mediacomusa.com/en/news--insights/news/2011/09/mediacom-usa-wins-at-omma-awards.aspxUniversal Music Picks MediaCom for Consolidated U.S. Businesshttp://www.mediacomusa.com/en/news--insights/news/2011/09/universal-music-picks-mediacom-for-consolidated-us-business.aspxMon, 03 Oct 2011 15:06:05 GMThttp://www.mediacomusa.com/en/news--insights/news/2011/09/universal-music-picks-mediacom-for-consolidated-us-business.aspxMediaCom named M&M Media Agency Network of the Year 2011http://www.mediacomusa.com/en/news--insights/news/2011/09/mediacom-named-mm-media-agency-network-of-the-year-2011.aspxThu, 29 Sep 2011 22:17:21 GMThttp://www.mediacomusa.com/en/news--insights/news/2011/09/mediacom-named-mm-media-agency-network-of-the-year-2011.aspxWebcast #2 - The Future of TVhttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/webcast-2---the-future-of-tv.aspxFri, 19 Aug 2011 08:20:36 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/webcast-2---the-future-of-tv.aspxHow does digital enhance big TV events?http://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/how-does-digital-enhance-big-tv-events.aspxFri, 19 Aug 2011 08:20:35 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/how-does-digital-enhance-big-tv-events.aspxMick Mernagh, Chief Insight Officer MediaCom Worldwide:
How does digital enhance big TV events?]]>Did you know?http://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/did-you-know.aspxFri, 19 Aug 2011 08:20:35 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/did-you-know.aspxThe Insider Newsletter, March 2011:
What is the Future of TV? Latest intelligence and interesting facts from MediaCom.]]>How does content provide further opportunities for advertisers?http://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/how-does-content-provide-further-opportunities-for-advertisers.aspxFri, 19 Aug 2011 08:20:34 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/how-does-content-provide-further-opportunities-for-advertisers.aspxPaul Chard, Global Head of Content, MediaCom Worldwide:
How does content provide further opportunities for advertisers?]]>How will TV transform the Internet?http://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/how-will-tv-transform-the-internet.aspxFri, 19 Aug 2011 08:20:33 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/how-will-tv-transform-the-internet.aspxChristian Schmalzl, Global Investment Director:
How TV will transform the Internet.]]>How can online TV reach its full potential?http://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/how-can-online-tv-reach-its-full-potential.aspxFri, 19 Aug 2011 08:20:33 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/how-can-online-tv-reach-its-full-potential.aspxOliver Gertz, Managing Director MediaCom Interaction EMEA:
How can online TV reach its full potential?]]>The Insider #2 - The Future of TVhttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/the-insider-2---the-future-of-tv.aspxFri, 19 Aug 2011 08:20:32 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/02/the-insider-2---the-future-of-tv.aspxThe Insider Newsletter, March 2011:
While the digital distribution of video content is on the rise, how is it threatening to radically alter the position of TV? MediaCom experts debate how consumers are likely to respond to unlimited content and assess whether it will change what we watch and how we watch it.]]>Asia’s Social Landscapehttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/asia’s-social-landscape.aspxFri, 19 Aug 2011 08:20:30 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/asia’s-social-landscape.aspxAsia’s social landscape
Digital media increasingly represents a real alternative to TV across Asia Pacific. Sean Seamer, Head of Interaction at MediaCom APAC, weighs up the opportunities and the challenges across the region. ]]>Trading Social Mediahttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/trading-social-media.aspxFri, 19 Aug 2011 08:20:29 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/trading-social-media.aspxTrading social media
Few of the negotiation skills that advertisers have learned from buying TV and posters spots can be transferred to social media. Christian Schmalzl, Global Investment Director at MediaCom, explains how the new relationship should work. ]]>Everything is Socialhttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/everything-is-social.aspxFri, 19 Aug 2011 08:20:29 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/everything-is-social.aspxEverything is social
Research director Daniel Bischoff and business analyst Stephan Naumann from MediaCom Germany explain how brands can respond.]]>Making Social Media Payhttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/making-social-media-pay.aspxFri, 19 Aug 2011 08:20:28 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/making-social-media-pay.aspxMaking Social Media Pay
by Ivan Fernandes, Global Director, Social Media Technology, MediaCom]]>The Insider #3 - The Impact and Influence of Social Mediahttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/the-insider-3---the-impact-and-influence-of-social-media.aspxFri, 19 Aug 2011 08:20:27 GMThttp://www.mediacomusa.com/en/news--insights/the-insider/global-newsletter/2011/07/the-insider-3---the-impact-and-influence-of-social-media.aspxThe Insider Newsletter, July 2011:
The Impact and Influence of Social Media. MediaCom experts demystify the burgeoning social media landscape and discuss how advertisers can make social media pay.]]>Why brands should Skype Facebookhttp://www.mediacomusa.com/en/news--insights/blog/2011/7/why-brands-should-skype-facebook.aspxWed, 17 Aug 2011 21:27:53 GMThttp://www.mediacomusa.com/en/news--insights/blog/2011/7/why-brands-should-skype-facebook.aspxIvan Fernandes, Global Director, Social Media Technology, MediaCom:
Why brands should Skype Facebook]]>