Our Freshness Program
Our Freshness Program is designed to
stimulate fresh thinking, teach new skills and encourage
innovation. Ranging from creativity workshops to our Real
World Pitching competition, Freshness reflects one of our key
worldwide priorities: to develop a brilliant, creative and
inspiring workplace that allows teams to create in a culture that
rewards fresh thinking by curious, motivated people.
One Freshness Program initiative
is our annual 'If I Ran the Company'
competition, which invites employees to suggest new ways of running
MediaCom. It is our way of valuing the ideas of our
people, stimulating fresh thinking by enabling them to
contribute to the leadership and direction of the company.
The competition has already created Inspiration Day, an initiative
that helps us deliver inspired - and fresh - ideas to our
clients, by providing time for our own employees' inspiration
outside the office.
The thinking is simple: inspired
people will create better work for our clients.