As competition was heating up in
London, MediaCom USA hosted our own Summer Games on August 9th,
2012, at the historic Armory on the Hudson in New York. In addition
to getting over 400 employees and media partners together for a bit
of fun and friendly competition, the MediaCom Summer Games' mission
was to assist the charities supported by our clients.
Participants were divided into twelve
teams, each representing client-endorsed charities. While all
charities will receive donations, games like the potato sack race
and the Frisbee obstacle course determined which teams took home
the gold, silver and bronze medals.
Our first-ever Summer Games were
designed to be a time to reflect and act on the greater
responsibility to give back to the communities in which we live and
work. As the world was glued to its television sets, cheering on
the Olympic athletes who seem to strive for the impossible, we
aimed to harness some of that joy in service to those who need and
deserve their own cheering section.
Check out a video of the event
below: