Title: Account Director and Team Lead,
College: Swinburne University of Technology,
Why advertising? "We studied Australian milk
brand commercials in high-school media studies class," Thermos
said. "I became fascinated with how a story can be crafted to
deliver a message and connect with a target audience. I think I was
hooked from that point on." She went on to major in media and
communications, with a minor in marketing and sociology at
First job: One of my university internships
turned into my first job at a small full-service agency in
Melbourne called Furphy Media. That's when I started to connect all
the dots from creative inception all the way through to media
strategy, planning and implementation."
Recent interesting campaign: Thermos is helping
new client Whole Foods Market drive same-store sales and introduce
its first national loyalty program. "As the account lead for Whole
Foods Market, one of MediaCom's newest clients, we are very focused
on driving foot traffic to stores. It's been fascinating and very
gratifying for the team to be able to marry the right content to a
media plan that would effectively move both core and occasional
shoppers through to purchase," she said.
Favorite TV show: Master of None on Netflix.
"Aziz Ansari has a wonderful way of presenting social and cultural
issues in a way that allows all kinds of people to take a look at
how they think and what they believe," Thermos said.
Favorite gadget:"Although it's not 'new,' I've
only recently fell in love with a Kindle," she said. "I love to
read, and it was absolutely miraculous on a recent trip to
Want to read about the other top planners and strategists on the
list? See the full article.
Originally posted by Broadcasting & Cable, July 24,