the way among agency networks in the shortlist with 51 nominations,
ahead of fellow GroupM business Mindshare, which has accrued 31
shortlisted entries. Publicis Media's Starcom is in third spot with
27, followed by Omnicom Media Group's OMD (26) and PHD (23) in
fourth and fifth places respectively. IPG Mediabrands' UM is in
sixth place with 21 nominations.
Starcom USA leads the way as the most-shortlisted agency office
with 14 nods, ahead of Touché! PHD in Canada (11 nominations),
MediaCom UK (10), MediaCom New Zealand (eight), PHD China (seven)
and MediaPlus Germany (seven).
At a group level, GroupM has nearly twice as many nominations
(96) as its nearest competitor, Omnicom Media Group (50). Publicis
Media is in third with 35 shortlisted entries; IPG Mediabrands,
meanwhile, has 30.
And the US has narrowly secured the title of most-shortlisted
country, with 37 nominations compared to the UK's 36. China is in
third place with 16, ahead of Australia, Germany and India on 15
shortlisted entries each.
MediaCom USA was shortlisted in the
Insight: Best Targeted Campaign: M&M'S Celebrate
Media: The Effectiveness Award: M&M'S Celebrate with
See the full shortlist here on the