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Monday, 26/09/16

MediaCom @ Advertising Week NYC

Here's where you'll find us on stage this week.

Fall kicks off in New York City, not with leaves falling to the ground, but with the frenetic energy of our industry pounding the pavement between Advertising Week events. This week, the industry vets and eager young recruits take over every available board room and conference space to share their big ideas, best practices, new tools, sage wisdom and unwavering passions for the work we do.

MediaCom is proud to be a part of Advertising Week. Here's where you can find us sharing content and making connections.


Monday, September 26


11:15am - "(Branded) Content Is King: Commanding An Audience Through Data-Driven Storytelling" presented with The Financial Times

Featuring Trixie Ferguson Gray, Senior Partner, Branded & Content Experiences, MediaCom

Content marketing has become an effective way advertisers can break through the noise to attract and engage a targeted audience in compelling and relevant ways. This session will explore the rise of branded content -- where data and audience insight meet journalistic instincts -- and how it is changing the shape of media and marketing.

Bing Stage, 11 Times Square

Want to know more? Take a closer look at "(Branded) Content Is King" with this MediaPost feature on the panel or playback the panel here.


Tuesday, September 27


11:00am - "Blocking, Fraud and the Buy-Side" hosted by MediaPost OMMA Digital

Featuring Steve Carbone, Head of Digital and Analytics, MediaCom

Without question, the twin forces of ad blocking and ad fraud hover like dark clouds over the horizon of programmatic advertising. Repetitive ads, ads that follow you everywhere, slow loading times, etc. lead consumers to purchase or download ad blockers. Meanwhile, fraud is pervasive, with non-human traffic accounting for a projected 21 percent of programmatic impressions in 2016. Some even say the problem is more widespread than has been reported. Left unchecked, these trends could utterly destroy an otherwise burgeoning economy. What is the buyers' role in upending these trends? How are they finding clean inventory and shifting spend in and out of different channels? How is it impacting their relationship with clients, in particular?

Metropolitan Pavilion, 125 West 18th St, 5th floor

Watch the panel here


Wednesday, September 28


9:45am - "Online Video in 2016: Complexity, Frustration Reign" hosted by MediaPost OMMA Video

Featuring Caitlin Bergmann, Director, Content & Creative, MediaCom

Is there anything more inefficient or labor-intensive than deploying a video ad campaign? With countless video ad platforms, and a growing number of devices used to consume video content, it seems the degree of complexity is only getting worse. When you factor in the twin specters of fraud and viewability, it's little wonder that most marketers leave it to their agencies to navigate the video quagmire. Shouldn't agencies spend more of their time creating, planning and buying video than coding campaigns for deployment, or worrying about whether a human actually saw their ads? What is being done to ameliorate the workload and stress that disproportionately falls on agencies?

Metropolitan Pavilion, 125 West 18th St, 5th floor

Watch the panel here


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10:30am - "Mobile Video's Spending Lag" hosted by MediaPost OMMA Video

Featuring Jeff Hinz, Managing Partner, US Digital Director, MediaCom

This is the year that video consumption on mobile devices will overtake so-called "fixed device" consumption, as consumers around the world spend more time watching videos on their smartphones and tablets than on desktops, laptop computers and smart TVs. Yet, despite what has been a steady surge in mobile video consumption over the last several years, 75 percent of video spending still occurs on fixed devices. According to research from Zenith, the mobile video consumption/spending disconnect is likely to persist for years. Why is there still a disconnect between the two, and what is being done to bridge the gap? What are the main impediments to achieving a consumption/spending balance? What role have major providers like Google, Facebook and Hulu played in driving-or indeed, impeding-mobile video growth?

Metropolitan Pavilion, 125 West 18th St, 5th floor

Watch the panel here


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4:15pm - "Why Creativity Matters in the Age of Data" presented with Undertone

Featuring Tam Alesi, Managing Partner, Integrated Strategic Planning, MediaCom

In recent years, the industry has been laser-focused on data - and with good reason. The influx of third-party data has made targeting digital advertising more accurate and effective than ever before. However, creative still matters. Creativity encompasses every aspect of brand communications and is an essential asset for business growth. This session will explore the ever-increasing impact of creativity in today's digital advertising climate.

In recent years, the industry has been laser-focused on data - and with good reason. The influx of third-party data has made targeting digital advertising more accurate and effective than ever before. However, creative still matters. Creativity encompasses every aspect of brand communications and is an essential asset for business growth. This session will explore the ever-increasing impact of creativity in today's digital advertising climate, and why the balance of data and creative is critical in persuading audiences to take action.

ADARA Stage at Times Center, 242 West 41st St

Watch the panel here


Thursday, September 29


7:45am - "Media Insights Breakfast: The Changing Role of the CMO in Today's Marketing Landscape" hosted by She Runs It™

Featuring Stephanie Fierman, Chief Marketing Officer, MediaCom

CMOs are required to have a broader skill set than ever before, across a wide variety of corporate functions- IT, Sales, Finance, Manufacturing and more. They are expected to utilize consumer data from a variety of sources and technologies, as well as Advertising and Marketing. What do CMOs look for in new opportunities and tools? How do they want to be approached and how are they evaluating and vetting these new opportunities? Come hear the answers from powerhouse female CMOs, across many different disciplines.

The New York Times, 620 8th Ave, 15th floor

Search #SheRunsItMIB to follow tweets from the panel.


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3:45pm - "Snapchat & Crafting The 10-Second Story" hosted by MediaPost OMMA Bots & Chat Featuring Tam Alesi, Managing Partner, Integrated Strategic Planning, MediaCom

Brands are discovering Snapchat and are moving into 'Stories' and 'Discover' in innovative channels. This panel delves into the approaches of brands ranging from publishers and museums to retailers and quick serve restaurants in one of the hottest new conversation platforms.

Metropolitan Pavilion, 125 West 18th St, 5th floor

Watch the panel here