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Thursday, 01/09/16

Anush Prabhu joins The Content + Connections Agency as Chief Strategy Officer

MediaCom welcomes Adweek's Media All-Star and Young Influential

MediaCom has hired Anush Prabhu, a longtime veteran of Deutsch, as managing partner and chief strategy officer in New York. He will join the WPP agency's executive management board reporting directly to MediaCom USA CEO Sasha Savic.

"Anush brings a valuable combination of media expertise, data chops and analytics experience, coupled with a true sense of how creative and communications can positively impact consumer beliefs and behaviors," said Savic. "His professional DNA is a perfect match for our positioning as The Content + Connections Agency."

"The media agency of the future must be able to navigate and develop client-centric solutions at the intersection of creativity, data and technology," said Prabhu in a statement. "This belief drove my decision to join MediaCom, one of the best, most original and most passionately committed agencies in the world. With its vast arsenal of resources and talent, there is no better place for me to seize tomorrow and deliver the greatest possible value to clients."

In 2015, Prabhu appeared on both Adweek's Young Influentials list and its Media All-Stars list.