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Tuesday, 01/05/12

American Eagle Outfitters Selects MediaCom for Global Media Duties

MediaCom awarded retailer's business in partnership with Arnold Worldwide

American Eagle

NEW YORK, NY - MediaCom, a top global media agency, today announced that it has been awarded traditional and digital media planning and buying for American Eagle Outfitters, Inc. MediaCom was selected for the business in partnership with Arnold Worldwide, which will handle strategic planning and creative work for the retailer.

"As American Eagle Outfitters continues to build its brands in the U.S. and around the world, we look forward to the fresh insights and valuable ideas that are sure to emerge from our partnership with both Arnold and MediaCom," said Michael Leedy, chief marketing officer, American Eagle Outfitters.

American Eagle Outfitters is known for its high-quality, on-trend clothing, accessories and personal care products, offered at affordable prices under its American Eagle Outfitters(R), Aerie(R) and 77kids(R) brands. The company operates more than 1,000 stores in North America, and ships to 77 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at approximately 25 international franchise stores in 10 countries.

"American Eagle Outfitters is a celebrated brand that continues to be an innovative leader in the marketplace," said Sasha Savic, Chief Executive Officer of MediaCom USA. "MediaCom's focus on people first gives us a strong, insights-based understanding of the youth market and an ability to bring fresh thinking to the media environment. We couldn't be more excited to partner with AEO and look forward to helping achieve its business goals."