Friday, 17/06/16

A Young Lion in our Midst...

Emily Bruinsma was one of 12 young media stars to participate in the final round presentations in Chicago.

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The Cannes Young Lions Competition gives the next generation of industry superstars the chance to prove themselves by creating campaigns during the Cannes Festival for Innovation and Media. Contestants from around the globe answer a brief from a non-profit, NGO or charity organization before the work is judged by members of the Cannes Lions juries.

This year's Young Lions brief challenged participants to find new ways to support Variety the Children's Charity and its Freedom Program.

Emily Bruinsma, Digital Media Planner (Sargento, Citizens Bank) was one of 250 from the US to enter this year's competition, and one of six teams sent to the Chicago finals in May. Below, Emily chats with MC in the News about her experience.


WHAT WAS THE INSPIRATION FOR YOUR IDEA?

After much brainstorming (and coffee) we finally settled on music festivals. We felt they were a unifier to the millennial target. We were both attending festivals in the upcoming summer months and had an emotional connection which we believe many others share.


WE LOVED THE DRAKE LYRIC IN THE PRESENTATION! WHAT INSPIRED THE DECK AESTHETIC?

Thanks! While creating our deck, we aimed for it to look somewhat like general music festival themes (i.e. Lolla & Gov Ball).


HOW WAS YOUR TIME IN CHICAGO?

The experience in Chicago was a once in the lifetime opportunity. We were able to meet influential individuals within the industry, including MediaCom's Jason Lim (2016 Young Lions judge), along with other individuals at our level. We all immediately added each other on LinkedIn and have been talking about setting up a happy hour in the near future. It was a great opportunity to hear how other agencies operate.


ADVICE FOR ANYONE THINKING OF ENTERING NEXT YEAR?

Be passionate.Find an idea you are passionate about. Once you do, the options are endless and you will constantly strive to perfect your idea, making the result so much more rewarding.

Be relatable.This is an opportunity to explore your creativity and interests to reach other like-minded individuals.

Have fun. lf possible, try and find a fun location to work (we chose a coffee shop) to get out.


You can read Emily's team entry HERE and the winning entry that earned a Mindshare team a free trip to the Cannes festival HERE. If it can't be us this year, we're happy the win went to a member of the extended family!


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