The Cannes Young Lions Competition gives the
next generation of industry superstars the chance to prove
themselves by creating campaigns during the Cannes Festival for
Innovation and Media. Contestants from around the globe answer a
brief from a non-profit, NGO or charity organization before the
work is judged by members of the Cannes Lions juries.
This year's Young Lions brief challenged participants to find
new ways to support Variety the Children's Charity and its Freedom
Emily Bruinsma, Digital Media Planner
(Sargento, Citizens Bank) was one of 250 from the US to enter this
year's competition, and one of six teams sent to the Chicago finals
in May. Below, Emily chats with MC in the News about her
WHAT WAS THE INSPIRATION FOR YOUR
After much brainstorming (and coffee) we finally settled on
music festivals. We felt they were a unifier to the millennial
target. We were both attending festivals in the upcoming summer
months and had an emotional connection which we believe many others
WE LOVED THE DRAKE LYRIC IN THE
PRESENTATION! WHAT INSPIRED THE DECK AESTHETIC?
Thanks! While creating our deck, we aimed for it to look
somewhat like general music festival themes (i.e. Lolla & Gov
HOW WAS YOUR TIME IN
The experience in Chicago was a once in the lifetime
opportunity. We were able to meet influential individuals within
the industry, including MediaCom's Jason Lim (2016 Young Lions
judge), along with other individuals at our level. We all
immediately added each other on LinkedIn and have been talking
about setting up a happy hour in the near future. It was a great
opportunity to hear how other agencies operate.
ADVICE FOR ANYONE THINKING OF
ENTERING NEXT YEAR?
Be passionate.Find an
idea you are passionate about. Once you do, the options are endless
and you will constantly strive to perfect your idea, making the
result so much more rewarding.
Be relatable.This is
an opportunity to explore your creativity and interests to reach
other like-minded individuals.
Have fun. lf
possible, try and find a fun location to work (we chose a coffee
shop) to get out.
You can read Emily's team entry HERE and the winning entry that earned a
Mindshare team a free trip to the Cannes festival
HERE. If it can't be us this year, we're happy the win went to
a member of the extended family!