MediaCom White Papers & Publications

 

Exclusive white papers and publications with MediaCom research, commentary and analysis.

Exclusive white papers and publications offering insightful research, commentary, analysis and advice from MediaCom's team of industry experts.

Previous publications can be downloaded below

Downloads
  • 31/10/2010

    The next five years in marketing: How not to be taken by surprise (much)


  • 11/08/2010

    How The Post-Recessionary Consumer Will Impact 2011 Planning: A Pre-Planning Perspective for 2011

    Based on a global paper developed by WPP's Kantar Research Group with strategic input from the MediaCom North American Leadership team, "How The Post-Recessionary Consumer Will Impact 2011 Planning" details actionable communication implications on consumers in a post-recessionary climate relevant to brands' upcoming market planning cycle.