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The MediaCom Global Investment Digest provides the latest intelligence on the development of advertiser investment strategies.
Every quarter Global Chief Operations and Investment Director, Christian Schmalzl, will take a look at three key changes in the media landscape and their implications for the way advertisers manage their media investments. The reports can be downloaded below.
Issue 4 - The recession is over for marketers. The media industry has spent the last two years focused on price, efficiency, pitches or audit results...
Issue 3 - Mobile take-off | Location-based marketing | The good times return for broadcasters
Issue 2 - Christian Schmalzl writes about technology tipping points, media owner & sales point consolidation, and regulatory uncertainty
Issue 1 - Christian Schmalzl writes about fragmentation: Changes in 2010 the rise and rise of adserving the death of the web
MediaCom search team nominated for four American Business Awards
Jeff Hinz, Managing Partner, Director of Digital, MediaCom USA: What are the implications of the NewFronts?
MediaCom USA news and commentary ... in 140 characters or less.
Rise of the Empowered Consumer Click on the link below to watch our recent webcast with brand guru Martin Lindstrom.