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The MediaCom Global Insight Digest provides quarterly updates on consumer insights.
Every quarter, Chief Insight Officer Mick Mernagh and his team take a look at three key issues that help us understand how consumer behavior is changing and what it means for brands. Download the reports published so far below.
Issue 3 - The search for the global consumer is futile. Consumers in emerging markets are fundamentally different from those in developed markets...
Issue 2: Why brands need to understand religion | The real-time offer | The world is going hyperlocal
Does digital make us act more individually or as a collective? When will location-based services go mainstream in Europe? Betting on the future
MediaCom search team nominated for four American Business Awards
Jeff Hinz, Managing Partner, Director of Digital, MediaCom USA: What are the implications of the NewFronts?
MediaCom USA news and commentary ... in 140 characters or less.
Rise of the Empowered Consumer Click on the link below to watch our recent webcast with brand guru Martin Lindstrom.