NEW YORK - MediaCom USA dominated at last night's Creative Media
Awards, taking home the top prize in three categories for media
campaigns for Audi and Discover and being the most awarded agency
of the night.
The "Sunday Strategy" campaign for Audi was named
winner in the Media Plan category, cited by the judges for its
"high impact and tricky media execution with a real center of
gravity."
"Imagine telling your client that you want them to plunk down
over 60% of their budget on one day," said Kristin Goodloe,
managing partner at MediaCom USA, as she collected the award.
"That's a tough sell, and I really want to thank our clients at
Audi for being risk-takers, because with great risk comes great
reward."
MediaCom's work for Audi was again recognized in the Creative
category, winning for the "Untitled Jersey City Project" campaign.
"This was an incredible project, and we're just so incredibly
excited about our MediaCom team overall," said Benny Lawrence,
manager of media brand and innovation for Audi.
Finally, MediaCom was named best in Branded Content/Product
Placement for its "Day with the Cup" campaign for Discover.
Overall, MediaCom was nominated eight times and was the most
shortlisted agency in the competition, while Audi had more
nominations than any other brand. Besides its winning campaigns,
MediaCom was also a finalist in the following categories:
- Business Media - Dell and Intel,
"Dell/Intel SMB Q3 Campaign" with NetShelter Technology Media
- Multicultural Media - Subway, "Artistas
Frescos"
- Outdoor or Place-Based Media - Audi,
"Times Square's First Social Media Billboard"
- Print - Subway, "Where Superheroes
Eat"
- Research/Consumer Insights - Audi,
"Sunday Strategy"
In its eighth year, the Creative Media Awards are sponsored by
Media Magazine and recognize the past year's most creative and
innovative media campaigns. At last year's ceremony, MediaCom took
home two awards for Volkswagen's "PunchDub" campaign and Dell's
behavioral targeting work.
Last night's awards cap off a strong year on the awards circuit
for MediaCom USA, which has also received accolades from
competitions including the OMMA Awards, the Festival of Media
Awards, the IAB MIXX Awards, the M&M Global Awards, the Cannes
Media Lions Awards, the Direct Marketing Association's ECHO Awards,
the American Business Awards, the Effie Awards and the One Show
Entertainment Awards.