NEW YORK - MediaCom Worldwide, a GroupM agency within the WPP
Group, has been awarded global media planning and buying duties by
Revlon for all of its brands. MediaCom, which has been
Revlon's media agency-of-record since 2009 in the U.S. and Canada,
will assume responsibility for all Revlon markets beginning January
2012.
The international appointment will be coordinated from
MediaCom's New York office. There was no account review
leading to the consolidation.
"MediaCom has been a strong strategic partner for our brands in
North America. We are excited to work with them in all of our
markets to benefit from a consistent global approach," said Julia
Goldin, Global Chief Marketing Officer at Revlon.
"We're honored and excited to be deepening and broadening our
successful partnership with our friends at Revlon," said Harvey
Goldhersz, CEO, MediaCom North America. "We look forward to
applying our current insights and client expertise to Revlon's
global business to drive powerful business wins for Revlon."
"Our growing partnership with Revlon illustrates how the
fantastic work being done at MediaCom U.S. has been driving success
across our global network," said Stephen Allan, MediaCom Worldwide
Chairman and CEO. "We've already seen this being recognized
officially, as our U.S. operations were a key contributor to our
third consecutive win for Media Agency Network of the Year at last
month's M&M International Awards." The M&M International
Awards honor the best in multi-market campaigns.