Tuesday, 16/08/11

MediaCom USA Wins at ClickZ Connected Marketing Awards

Dell team receives awards for Best Use of Social Media and Best Use of Display Advertising

   ClickZ Awards

MediaCom's Dell team was the big winner at the ClickZ Connected Marketing Awards, taking home the awards for Best Use of Social Media and Best Use of Display Advertising.

"Getting Down to Business on LinkedIn" was named winner for Best Use of Social Media. Judges remarked that it was a "great campaign targeting a niche effort through a specific social network...Interesting to see them partnering with LinkedIn to test out custom groups and specifically the highlighting of standout IT professionals via video to highlight their users."

Meanwhile, "Behavioral Targeting" won for Best Use of Display Advertising, with the judges calling the campaign "impressive in its efforts to identify what was motivating its site visitors and using this information to inform the campaign."

Winners were announced today as part of ClickZ Connected Marketing Week in San Francisco, CA.