Blink Edition #4 2011

The world has changed drastically in just the last five years.

Customers are an increasingly hard audience to please and brands may have to apply some tough love. Have we found the right balance in the relationship?

Consumption is still a means to display social status, but digitization is changing the game. What does this mean to brand communications?

Dell Case Study: How did targeting generate more revenue?

The social network timeline is, in effect, a personal newspaper. By Joerg Blumtritt, Mediacom Germany

Who controls information about where consumers go online and what they do there? Take a walk in the new walled gardens of the internet.

At MediaCom, we put consumers at the heart of our planning. And to really understand them, you have to walk in the shoes of the end-consumer. This is a personal story of how Method Insight began in the UK and became part of MediaCom's work around the world.

How can brands earn time in consumers’ lives? Innovator Faris Yakob explains how scale, empowerment and technology can still deliver.

Stephen Benson is an expert in crowdsourcing and has developed a business model that includes a strong social element. In this interview with Christian Godske, he explains why crowdsourcing is such a powerful tool.

Brands need to be closer than ever to their consumers, but are we taking all possible steps to understand, interact and engage? Answer these questions to find out if your brand communications are fit for purpose.

Traditional sales psychology is being updated for the digital age. Maurits Kaptein explains how “persuasion profiles” will help create more effective messages and improve results.

The unstoppable march of digital marketing is forcing retail brands to fundamentally transform their relationships with shoppers.

Nu Metro Films in South Africa recently promoted The Hangover Part II via a digital activation that involved local entertainment bloggers broadcasting their own Hangover-style experiences on blogs, Facebook and Twitter. Find out what happened...