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In this edition of BLINK, we consider the impact of social media around the globe and provide expert advice for marketers looking to connect with consumers online. We also take an in-depth look at the developing BRIC nations to see how advertisers are responding to these new opportunities – both online and offline.
All articles from this issue
It dominates our relationships and dictates how we communicate with friends, family and brands.
Major global social media sites might be blocked in China but their Chinese equivalents and their 265 million users are welcoming Western brands with open arms.
Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses.
Marketers know they have to be where consumers are but many struggle to generate real benefits.
Social media is fundamentally impacting the way we globally consume media and communication. Over 50% of the population worldwide is active in social media.
We see markets which have strong and successful local players, with skilled workforces, different patterns of innovation, and which are moving rapidly up the value chain and into new markets.
Reality dominates primetime TV everywhere in the world. In Russia, The House has swept all before it.
In social media, you should think of brands as the creators of a stage. Interview with Lars Silberbauer, Global Social Media Strategist at Lego.
MediaCom search team nominated for four American Business Awards
Jeff Hinz, Managing Partner, Director of Digital, MediaCom USA: What are the implications of the NewFronts?
MediaCom USA news and commentary ... in 140 characters or less.
Rise of the Empowered Consumer Click on the link below to watch our recent webcast with brand guru Martin Lindstrom.