WPP and GroupM
MediaCom was founded in 1986 in Europe
as a subsidiary of Grey Advertising, and soon expanded throughout
the world. In 2006, after the acquisition of Grey by WPP, MediaCom
became a key part of GroupM, WPP's global media operations arm.
Together with our GroupM partners, we
are responsible for $73 billion* in media buying, equaling a 33%
market share (source: RECMA), which enables us to offer our clients
unparalleled negotiation power.
GroupM is WPP's consolidated media
investment management operation, serving as the parent company to
agencies including Maxus, MediaCom, MEC, Mindshare and Kinetic.
GroupM's primary purpose is to
maximize the performance of WPP's media communications agencies on
behalf of their clients, their shareholders and their people by
operating as a parent and collaborator in performance-enhancing
activities such as trading, content creation, digital, finance,
proprietary tool development and other business-critical
capabilities. The agencies that comprise GroupM are all global
operations in their own right with leading market positions.
The focus of GroupM is the intelligent
application of physical and intellectual scale to benefit trading,
innovation, and new communication services, to bring competitive
advantage to our clients and our companies.
GroupM is the global number one media
investment management group.
For more information, please visit the
Our parent company, WPP is one of the
world's leading communications services groups.
WPP provides national, multinational
and global clients with advertising; media investment management;
information, insight & consultancy; public relations &
public affairs; branding & and identity, healthcare and
Through WPP, our clients have access
to best-in-class companies in all marketing and communications
For more information on WPP - Leaders
in Advertising, Marketing, Media, please visit the WPP